Localize to Grow
Radius is a Location Intelligence provider that creates growth strategies by identifying Social DNA and Consumption Patterns of individuals
in a defined local area.
OUR
Focus
Capturing & Processing Data
Holistic & In-Depth Customer Profile
Predictive Retailing and Commercial Strategy
Experiential
& Marketing Strategy
OUR
SOLUTIONS
consumer
Insights
360-DEGREE
CUSTOMER PROFILES
Identifying customer profiles and consumption patterns to explain market dynamics of an area.
Radius Location Intelligence Engine:
-
Demographic (age, income, family status);
-
Consumption Patterns (time, place, size);
-
Finding the most profitable customer profile;
-
Strategy to increase business profitability.
PREDICTIVE RETAILING
Matching product and service offerings with local customer profiles to increase profitability.
Radius Location Intelligence Engine enables:
-
Store openings and leasing recommendations;
-
Local merchandising optimization;
-
Pricing suggestions;
-
Personalized offers and engagement.
growth
reach
EXPERIMENTAL &
MARKETING STRATEGY
Pointing out the shared values, likes and interests between your brand, customers and community.
Radius Location Intelligence Engine enables:
-
Micro-targeting;
-
Personalized and tailored contents;
-
Brand & influencer collaborations;
-
Curating engaging experiences.
INNOVATION
TECHNOLOGY
_64.png)
Consumption Behaviours
_32.png)
Demographics
Products
_32.png)
_32.png)
Social
Media
Lifestyle
_32.png)
A.I. Powered Location Intelligence Engine
We have built the Radius fashion engine so that brands could empower the degree of empathy with their clients.
The intelligence of the Radius consumer engine comes from the deep analyses in:
demographics; psychographics; consumption; consumer biases & profiles; and market dynamics.
CASE
STUDIES
WHISTYLE.COM
Fashion search engine that personalises the content from various brand product catalogues for each unique visitor.
Due dillegence
Feasibility report on local consumer profiles and market dynamics for shopping centers.
store opening
Commercial Viability report listing relevant Food & Beverage service providers for local consumers.
Consulting
Conceptual service was designed for Unilever, Axe (Lynx) based on customer insights from Radius Intelligence Engine.
ABOUT
WE ARE
40 years of experience in tech, retail and marketing came together to articulate a common vision and to lead the 3rd phase of tech-enabled automated retail (commercial property) service providers.
The 21st Century has become the “Age of Digitalization.” However, we characterize this age as “Age of Expression and Age of Individual Empowerment.” To us, each individual is unique in their own way. To celebrate this uniqueness, we have developed the A.I. technology to merge “Digitilization and Individual Empowerment.”
314RADIUS has found a way to translate consumers' choices of life, social media presence and consumers’ own specialness into Digital Customer Profiling. This translation is referred as 'Social DNA' and used to curate personal shopping journeys.