Location Intelligence | Commercial Strategy

Localize to Grow

Radius is a Location Intelligence provider that creates growth strategies by identifying Social DNA and Consumption Patterns of individuals

in a defined local area.

OUR

Focus

Capturing & Processing Data

Holistic & In-Depth Customer Profile

Predictive Retailing and Commercial Strategy

Experiential
& Marketing Strategy

OUR

SOLUTIONS

consumer

Insights

360-DEGREE

CUSTOMER PROFILES

Identifying customer profiles and consumption patterns to explain market dynamics of an area.

Radius Location Intelligence Engine:

Demographic (age, income, family status);
Consumption Patterns (time, place, size);
Finding the most profitable customer profile;
Strategy to increase business profitability.

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PREDICTIVE RETAILING

Matching product and service offerings with local customer profiles to increase profitability.

Radius Location Intelligence Engine enables:

Store openings and leasing recommendations;
Local merchandising optimization;
Pricing suggestions;
Personalized offers and engagement.

growth

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reach

EXPERIMENTAL &

MARKETING STRATEGY

Pointing out the shared values, likes and interests between your brand, customers and community.

Radius Location Intelligence Engine enables:

Micro-targeting;
Personalized and tailored contents;
Brand & influencer collaborations;
Curating engaging experiences.

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INNOVATION

TECHNOLOGY

Consumption Behaviours

Demographics

Products

Social

Media

Lifestyle

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A.I. Powered Location Intelligence Engine

We have built the Radius fashion engine so that brands could empower the degree of empathy with their clients.

The intelligence of the Radius consumer engine comes from the deep analyses in:

demographics; psychographics; consumption; consumer biases & profiles; and market dynamics.

CASE

STUDIES

WHISTYLE.COM

Fashion search engine that personalises the content from various brand product catalogues for each unique visitor.

Due dillegence

Feasibility report on local consumer profiles and market dynamics for shopping centers.

store opening

Commercial Viability report listing relevant Food & Beverage service providers for local consumers.

Consulting

Conceptual service was designed for Unilever, Axe (Lynx) based on customer insights from Radius Intelligence Engine.

ABOUT

WE ARE

40 years of experience in tech, retail and marketing came together to articulate a common vision and to lead the 3rd phase of tech-enabled automated retail (commercial property) service providers.

The 21st Century has become the “Age of Digitalization.” However, we characterize this age as “Age of Expression and Age of Individual Empowerment.” To us, each individual is unique in their own way. To celebrate this uniqueness, we have developed the A.I. technology to merge “Digitilization and Individual Empowerment.”

314RADIUS has found a way to translate consumers' choices of life, social media presence and consumers’ own specialness into Digital Customer Profiling. This translation is referred as 'Social DNA' and used to curate personal shopping journeys.

314\RADIUS